Maximize the benefits of LinkedIn

In addition to expanding your professional network, LinkedIn offers many opportunities for sharing information, improving your reputation and finding job candidates. Increase your LinkedIn usage in the following ways:

  • Professional growth. Join groups to exchange ideas and share news about the industry. Increase your visibility and establish trust by offering advice on LinkedIn Answers and asking questions on your profile’s status update. Research people and organizations to learn more about them before important meetings.
  • Organizational development. Present accurate product and service information so clients, partners and suppliers understand your business. Inspire potential customers and employees by poignantly telling your organization’s story. Search other organizations to learn more about your competition.
  • Recruitment. Post jobs on LinkedIn and search for candidates with specific skills or experience.

— Adapted from “Using LinkedIn Effectively: Growing Your Professional Network,” Mind Tools,

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